Club president Rui Costa unveiled Benfica's new emblem at the General Assembly on Saturday, October 31, at the Estadio da Luz complex. It will debut on new membership cards issued after the renumbering process, then spread gradually across the club. Benfica says the new identity will be phased in across official touch points, stadium facilities and future kit collections.
The changes are subtle but meaningful. The eagle takes on a more golden tone and grips the banner bearing “E Pluribus Unum”. The bicycle wheel rim switches from white to gold and the red-and-white shield is slightly wider. The look is more classic, inspired by the crest used between 1973 and 1999 and the eagle holding the banner is a detail supporters had long requested.
The update was prompted by the club’s new statutes, approved on March 8 2025. It is a respectful refinement that restores traditional details rather than a radical rebrand and it aligns the crest with the official description in the club’s rulebook. It also fits a wider push to protect the club’s identity. New kit guidelines require the original full-colour emblem rather than monochrome versions and they take effect from the 2026-27 season onward.



